Your product doesn’t sell itself, so why rely on it to convey its message? If your product images are blurry, colorless, or lacking any visual appeal, your product will end up cluttering your competitors’ websites. Why should anyone care about your product? Fortunately, photo editing ideas and programs make photo editing quick and intuitive. No matter how inexperienced you are behind the camera, you can always make up for it in photo editing.Keep reading for our photo editing tips on how you can improve your product photography by sprucing up images.
1. Basic Brightness and Contrast Adjustments
Brightness should be adjusted so that the product looks natural in the photo – not too dark or too light. Contrast should be set to balance the darkest and lightest parts of the image.
But be mindful of the original exposure settings when you edit photos. Try to avoid over-exposing or under-exposing the product. Make sure the brightness and contrast appear natural, not exaggerated.
But remember, photography lighting is essential for good photo editing. Good lighting will help minimize the need for extensive editing. Bad lighting can result in grainy photos that can be difficult to fix in post-production.
Read this product photography lighting guide here to learn how to get the perfect lighting for your photo shoots.
2. Utilizing Depth and Clarity Tools
The depth tool will allow the editor to adjust the background and the depth of field around the product. It does this by affecting the amount of blurriness applied to the image.
The clarity tool gives the images a sharper overall look by increasing mid-tone contrast. This helps the product to stand out without looking too over-processed or unnatural. When used together, you can transform photos into polished, professional images that can help draw attention to the product.
3. Maximizing Sharpness and Focus
Do not overdo this, as an overly sharp image can give an unnatural look. Apply selective sharpening to different parts of the image.
This will ensure that the focal areas are sharp and thus draw the viewer’s attention to the product. Manual blurred adjustment of the background will also help to focus attention further.
4. Applying Natural Color Corrections
When editing product photos, be sure to adjust the white balance, color curves, and other color settings to achieve accurate results. After adjusting the white balance, try increasing the vibrancy of the photo to make it look more natural.
Apply filters and effects for an added feel.
5. Utilize Smart Selection Techniques
Smart selection tools allow you to adjust the size and position of the selection, as well as paint in and out the selection. When dealing with complex products, it might have to be done by hand by tracing the product lines with a selection brush.
If working with a white background, a luminance mask technique can be used to assign a selection to the product and adjust the selection accordingly. Being mindful of object edges and making sure they remain crisp is important when making product photography selections.
Use These Photo Editing Tips to Get the Best Photos for Your Products
Product photography can help give your product more exposure and draw in more customers. Follow these photo editing tips to take your product photos to the next level! Get creative, experiment, and have patience while editing your photos.
With these tips, you’re sure to produce stunning images that are perfect for customers to admire. Have fun and show off your product in the best light!
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