What if your customers never get to your business website because they bounce off your design? What if all their curiosity about your organization is not pursued because your web page’s layout needs to be clarified, and now they’re gone?
This might be the case if you notice some signs of a confusing website layout. Some signs suggest that you update or revisit the design of your site if it isn’t performing or converting as you’d like.
Check out these signs that your web layout is confusing and make changes today.
1. High Bounce Rates
A high bounce rate in web layouts indicates that your design needs to be clearer for visitors. A bounce rate is the percentage of visitors who land on a page on your website and then leave without engaging in any other activity. If your visitors are quickly and easily able to find what they are looking for on your website, they are more likely to stay and engage with more content or services.
Creating a user-friendly, engaging experience is essential to keep visitors on your website. Make sure that you are testing your web layout’s usability to ensure visitors understand it and can quickly find what they are looking for.
2. Low Time Spent on Site
Low time spent on a website can indicate that your web layout needs to be clearer. Visitors may need help quickly finding what they’re looking for or understanding how to browse your website home page. The navigation and layout should be easy to read and understand.
If a user can’t tell the website’s main focus or determine how to find the product or service they need, they may abandon the website. Many websites which use PNGs as their primary content type are bound to need to be clarified, as PNGs are a bit larger and more data-intensive than SVGs. Furthermore, PNGs are slower to load, meaning visitors may leave if the page takes too long.
That’s why when it comes to commercial web design, SVGs are the way to go if maintaining satisfactory user engagement is the goal. Check this PNG to SVG converter to help you increase your conversion rates today.
3. Low Conversion Rates
Low conversion rates indicate that your web layout needs to be clearer for visitors. They may be overwhelmed by many choices or need clarification on how to get from one page to the next without any clear navigation options.
Your web layout should be simple and easy to understand to keep visitors on your website and make them want to complete an action. To improve your layout and conversion rates, reduce the number of clicks it takes to get from one page to another. Break apart complex navigation bars, and add clear calls to action on every page to increase your website leads.
Stand Out From the Crowd With the Best Web Layout
Your website layout is critical to user experience. If users cannot quickly find what they need, they will likely become frustrated and leave. Be aware of the signs your web layout needs to be clearer: an overload of elements, poor navigation, and lack of scannability.
Keep users from feeling lost on your website. Try reorganizing and simplifying your web layout today.
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